I know, it’s that time of year. The stores have had their halls decked since October, and many of us will spend Friday in a food coma. It’s an easy time of year for social media posting because so many fun things are going on – gifts from specialists, holiday parties with the team, etc. Suddenly it will be January, and our feeds will be as bare as the turkey case tomorrow night.
Since your social feeds are basically filling themselves for the next 6 weeks, now is a great time to start planning your quarterly themes for 2019. As a reminder, try to structure your 3 quarterly themes as 2 “dentally” – service you want to promote, and one “non-dentally” – like a piece about something your team is doing in the community or a CE you’re taking.
Remember to reflect those themes in your weekly blog posts and videos that you post to YouTube. Then share those on FB, Insta and Twitter. These should account for one third of your social feeds. The rest should be the truly “social” posts:
- Goofy Holidays – National Taco Day, anyone?
- VIP patients
- Surveys and contests – great for building FB engagement
- Fun things you and the team are doing
Remember whenever you post for a goofy holiday to use the trending hashtag for that day to make your post visible to a wider audience. And as always, include images with every post #PiscOrItDidn’tHappen.
If you need help managing your social media, or want to learn how to use it more effectively, contact WorkingCat. We’d love to get to know you.