Oops! They Did It Again

Facebook blows it on security – again!

Yesterday Facebook announced that it has improperly stored millions of user account passwords.  They were stored as “plain text” and were readable by more than 20,000 FB employees.

Once again, Facebook betrays users’ trust

Although FB claims they have seen no evidence of abuse, they have proven several times in the past year that they cannot be trusted with our data despite publicly claiming that protecting it is their first priority. An audit of FB records revealed that 2000 engineers and developers at FB had made 9 MILLION queries that included plain-text user passwords.

Here’s what you need to know and do.

  • There is no easy way to know if someone had access to your account
  • Change you password – including on any sites where you use “login with FB”
  • Set up your FB account to receive alerts when an unrecognized device logs into your account: go to Settings, Security and Login, Get Alerts
  • From that same Login page you can access “Where you’re logged in” to verify any devices that are logged in and their locations – if one isn’t you, hit “remove”

We tech nerds say it all the time, but please, make sure you use different passwords for different accounts.  If you don’t, the scary example is that anyone who could read your plain text password could then use it to log in to any other account where you used it – because let’s face it, FB knows what you like and where you spend your time.

Consider using a password manager like LastPass to store, generate, and most importantly, encrypt your passwords.  If LastPass is right for you, you can use WorkingCat’s link to get your first month free by clicking to here:  https://lastpass.com/f?955046

Stay safe out there!

Uh-Oh! The Big 4-0!

Guess who’s turning 40.

For years I have asked clients and course attendees to describe their perfect patient.  Besides, “one who pays”, the biggest qualifier is age.  Typically practices are looking for someone between 35 and 55, which makes sense – someone who likely needs work and can pay for it.  Well guess what: that now includes a demographic we used to ignore as “too young” – Millennials!!

That’s right, defined as being born from 1980 to 1994, next year the oldest ones turn 40!  That means they are already our “ideal” patients, we just haven’t been marketing to them.

Let’s talk about what makes these folks, who I prefer to call Digital Natives, different from the prior generations.

I assume that if you’re reading this article you have already added digital and social marketing to your practice.  Let’s make sure that what you’re doing in those paces speaks to these folks.

  • 90% state that they trust recommendations over claims made by a business – How do your reviews look? Do you have more than 30? They need user generated “proof”
  • They are 3 times more likely to be influenced by blogs and social media sites – Are you keeping these up to date?
  • They make up 37% of adult consumers – this makes them a HUGE buying block!

It may seem crazy to still have to say this in 2019, but make sure your website is responsive across all devices and operating systems. Just because it looks good on YOUR iPhone, doesn’t mean it looks good on THEIR newer and way cooler Google Pixel.  And if they can’t see who you are and what you’re about on their favorite device (checked an average of 43 times per day), they’re never going to come see you.

Once they do call  – or text if you’re set up for that – get them in quickly.  They’re busy and used to “now”.  Remember that if they found you on line, and you can’t accommodate them, they’re one click away from finding your competition.

Still think you don’t need to worry about them?  Here’s the most compelling argument yet:  They spend.  In fact, it is estimated they will spend 1.4 trillion (with a T!) a year by 2020.

That’s one big 40th birthday bash!

To learn more about digital marketing and how to use the internet to advance your practice, click on “Talk”.  We’d love to hear from you.