More Reasons to Use the “Other” Social Platform
It’s easy to lose site of Twitter in your social marketing mix.
- It doesn’t have the 2.32 Billion monthly active users of Facebook (Facebook 1/30/19)
- It doesn’t have all the curated images and catchy #hashtags of Instagram
- It’s not conveniently linked like those two – post once, see it twice!
Twitter also got a tough rap over the last couple of years as a place for “movements” and politics, which made some businesses think it wasn’t the place to market. I’m here to tell you that Twitter is alive and well, and a necessary part of your social marketing mix. Here’s the latest data from the folks at Twitter and Pew to see how well used the platform is every day:
- Twitter had 321 million monthly active users as of the end of 2018. (source: Twitter)
- 21% of Twitter’s monthly active users are in the United States – that’s almost 70 million (source: Twitter)
- 73% of Twitter users also use Instagram. (source: Pew Research Center)
- Approximately 46% of Twitter users are on the platform every day. (source: Pew Research Center)
- Twitter’s global average time per visit is just over 9 minutes.
- Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags.
- The 😂 emoji is the most frequently used emoji on Twitter, having been used 2.3 billion times since 2013. Coming in 2nd is ❤️
Pictures Aren’t Just for Instagram
Yes, you only have 280 characters to be witty and wonderful, but what you also have is the ability to supplement your thoughts with images. Tweets accompanied by a photo receive 89% more likes, and 35% of retweets come with a photo. Posts with photos stand out in a feed, so be sure that you don’t simply share from Instagram which only creates a link to your Insta account. Either post separately with the image, or use a program like IfThisThenThat so that images are native in your feed. When sharing a graph, statistic or table, the image can speak for you so that 280 character limit doesn’t cramp your message.
Remember, if it’s good enough for Instagram and Facebook, it should be on Twitter too!
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