Clear Away the Hurdles and Get Marketing
Spring is very much in bloom here in New York. I notice that as the daylight hours grow longer I am so much more productive. That said, I am THE WORST procrastinator – especially when there are so many distractions literally growing outside my window.
This is when I most need to take my own advice. I spend hours each week teaching offices about the benefits of having a plan for their social marketing. Having a calendar that spells out your plan for each month and quarter means that we don’t get to April 30th and say, “Oh shoot! I haven’t posted all month!”
Spring (Q3 specifically) is a great time to clear out the cobwebs and get that calendar sorted out. There are so many things to focus on:
- Mothers Day
- Fathers Day
April alone gives us Hygienist’s Week and Administrative Professionals Day. (You Docs and CDA’s got March)
Besides the obvious days that salute our teams, Spring has great events to which we can tie our services. Weddings are great opportunities for cosmetic services – and remember, it’s not just the bride who wants to look great. This is a great time of year to promote whitening, so as you plan your posts remember to include your services among the fun. Make at least one blog post this quarter about whitening. Have whoever in your practice teaches your patients how to load their trays make a video about it for YouTube. Then make sure to link to that blog and video on your social platforms. This ensures consistent messaging and that no matter where patients interact with you, they will hear what you have to say. Think about what other services you offer that fit this model, and add those to your calendar. Tidying up your plan truly does make it easier.
Remember, having a plan is the first step toward being successful.
To learn more about managing your social marketing, click on “Talk” to connect with us here at Working Cat.