Spring Cleaning Your Social Feeds

Clear Away the Hurdles and Get Marketing

Spring flowers
It may have started a month ago, but it really feels like it now

Spring is very much in bloom here in New York.  I notice that as the daylight hours grow longer I am so much more productive.  That said, I am THE WORST procrastinator – especially when there are so many distractions literally growing outside my window.

This is when I most need to take my own advice.  I spend hours each week teaching offices about the benefits of having a plan for their social marketing. Having a calendar that spells out your plan for each month and quarter means that we don’t get to April 30th and say, “Oh shoot!  I haven’t posted all month!”

Spring (Q3 specifically) is a great time to clear out the cobwebs and get that calendar sorted out. There are so many things to focus on:

spring flowers
I just love this quote
  • Easter
  • Mothers Day
  • Fathers Day
  • Weddings
  • Graduations

April alone gives us Hygienist’s Week and Administrative Professionals Day. (You Docs and CDA’s got March)

Besides the obvious days that salute our teams, Spring has great events to which we can tie our services. Weddings are great opportunities for cosmetic services – and remember, it’s not just the bride who wants to look great.  This is a great time of year to promote whitening, so as you plan your posts remember to include your services among the fun.  Make at least one blog post this quarter about whitening.  Have whoever in your practice teaches your patients how to load their trays make a video about it for YouTube.  Then make sure to link to that blog and video on your social platforms.  This ensures consistent messaging and that no matter where patients interact with you, they will hear what you have to say.  Think about what other services you offer that fit this model, and add those to your calendar.  Tidying up your plan truly does make it easier.

Remember, having a plan is the first step toward being successful.

To learn more about managing your social marketing, click on “Talk” to connect with us here at Working Cat.

Does Your Blog Sing?

Are You Writing Music?

I know, I know – writing a blog every week or two can be a drag.

  • What to write about?
  • Who’s going to write it?
  • Who’s even reading it? (Is this thing on??)

As healthcare professionals we often think the main purpose of our blog is to educate.  I’ll give you that educating patients is a noble pursuit and definitely in the top 2-3 things your blog should do. But it’s main purpose is to engage.  I could have copied the text of this image and explained all the fun out of it, but Gary’s right, and music is better experienced first hand.

So yeah, MY word count is only 159, but Gary played for you so you could work to improve your writing, and engage your patients.  That’s good stuff.

If you need help with your blog or any area of practice marketing we’d love to hear from you.  Hailing frequencies open.

See you on the internet!

Welcome to the Blog

Hello, Dental Friends!

Welcome to WorkingCat’s blog.  This space will provide tips and thoughts about effectively marketing your dental practice.  I’ll be posting here weekly, just like I tell my amazing clients to do.  Just like those amazing clients, I may miss a week now and then, so don’t panic if you don’t see something. Some things you can expect to read:

  • Tips for using Social Media
  • Becoming a YouTube star
  • How to write Blogs that get found and read

To make sure you don’t miss a single thing, click on that “Subscribe” box over there on the right.

Then you’ll get an email notification each time there’s a new blog post.

Let’s be better together!