How Important is Video in My Marketing Mix?

If you want to be found, it’s becoming the MOST important part.

Video, and especially using it on YouTube, is one of the biggest topics we talk to clients about.  Some people love the idea, a larger group would rather avoid it, and many just don’t see the point.  They ask, “How does having videos actually help my practice?”  We’d like to share some data to show just how relevant video is to ANY marketing strategy.

Alphabet, the parent company of Google and YouTube, released some interesting stats last month.

There are more than 66,000 Google searches every second throughout the world. That’s a whole lot of searching. Can you guess how many YouTube Videos are watched every second? Even more – 74,000.  In addition to that being a HUGE number, here’s how that translates to engagement:

  • Video keeps them on your site longer. The average user spends 88% more time on a website with video. (Source: Mist Media)
  • Video inspires action. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewer)
  • Video sparks interest. About 46% of people say they’d be more likely to seek out information about a service after seeing it in an online video. (Source: Eloqua)
  • Video improves your ranking. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google SEO. (Source: Mist Media)

Tackling your first videos may seem daunting, but once you get a few “in the can” you and your team will find that you really are natural movie stars!

If you need help with your marketing or more information about how to handle producing, posting and tagging our videos, contact us at WorkingCat.  Better business together – it’s what we do.

 

Goodbye to Google+

Google is shutting down it’s social network

Yesterday Google announced a ten month “sunsetting” period for their underused social network in a blog post .   A security review called Project Strobe discovered a bug in Google+ that had the potential to leak personal information from users’ profiles.  According to the analysis no one took advantage of the vulnerability – likely because no one bothered to notice.

Even though G+ was well integrated with the company’s other products like Gmail and YouTube, Google had to admit usage is virtually non-existent.  “90 percent of Google+ user sessions are less than five seconds.” – Google blog

The combination of this potential exposure, and the fact that almost no one is using Google+,  prompted Alphabet (Google’s parent company) to decide to put G+ out of it’s misery.

What should you do if you keep a profile on G+?  Frankly, not much. You’re probably also use other, more widely embraced platforms.  Keep working those and just begin removing you data from G+  Ten months will be plenty of time to download and migrate your data before the platform finally slips below the horizon in August of 2019.