The Increasing Influence of Instagram

The Photo Sharing App Exceeds Facebook for Engagement

Instagram has become the most engaged social platform for brands, with more than 7% percent of users interacting with each post. Twitter is the least engaged platform, with less than two out of one thousand followers (<.2%) engaging with each post. Facebook falls between the two, and continues to decline after a year of bad PR.  7% may not seem like a lot, but in our world of constant stimuli, it’s a huge share.

For many years, Facebook had been the primary platform for social media marketing.

In 2018, Instagram not only caught up to it’s parent company, but has sped right past mom and dad to capture the attention of an even broader audience.

Instagram ad placement is also increasing, reaching 43% of dollars spent with the company in March 2018. This means that out of all the ads businesses placed on Facebook and Instagram, almost HALF were on Instagram.

So what has made Instagram the go-to location for marketers?

The answer is  simple – Instagram engagement.

Instagram might not have the biggest audience size (in terms of monthly users) or highest activity volume (in terms of daily posts), but it is the biggest major interactions driver for businesses.

According to Instagram, 80% of users say they follow at least one business on the app, with 60% hearing about a product or service through their feed. As of March 2017, over 120 million Instagram users visited a website, got directions, called a business, emailed or direct messaged a business.

More importantly, at least 30% of Instagram users have purchased a product or service they first discovered on Instagram.

Every one of these activities shows a level of interest, so in many ways, these Instagram “interactors” should be considered as prospective patients.

 

Goodbye to Google+

Google is shutting down it’s social network

Yesterday Google announced a ten month “sunsetting” period for their underused social network in a blog post .   A security review called Project Strobe discovered a bug in Google+ that had the potential to leak personal information from users’ profiles.  According to the analysis no one took advantage of the vulnerability – likely because no one bothered to notice.

Even though G+ was well integrated with the company’s other products like Gmail and YouTube, Google had to admit usage is virtually non-existent.  “90 percent of Google+ user sessions are less than five seconds.” – Google blog

The combination of this potential exposure, and the fact that almost no one is using Google+,  prompted Alphabet (Google’s parent company) to decide to put G+ out of it’s misery.

What should you do if you keep a profile on G+?  Frankly, not much. You’re probably also use other, more widely embraced platforms.  Keep working those and just begin removing you data from G+  Ten months will be plenty of time to download and migrate your data before the platform finally slips below the horizon in August of 2019.

Welcome to the Blog

Hello, Dental Friends!

Welcome to WorkingCat’s blog.  This space will provide tips and thoughts about effectively marketing your dental practice.  I’ll be posting here weekly, just like I tell my amazing clients to do.  Just like those amazing clients, I may miss a week now and then, so don’t panic if you don’t see something. Some things you can expect to read:

  • Tips for using Social Media
  • Becoming a YouTube star
  • How to write Blogs that get found and read

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Let’s be better together!