The Increasing Influence of Instagram

The Photo Sharing App Exceeds Facebook for Engagement

Instagram has become the most engaged social platform for brands, with more than 7% percent of users interacting with each post. Twitter is the least engaged platform, with less than two out of one thousand followers (<.2%) engaging with each post. Facebook falls between the two, and continues to decline after a year of bad PR.  7% may not seem like a lot, but in our world of constant stimuli, it’s a huge share.

For many years, Facebook had been the primary platform for social media marketing.

In 2018, Instagram not only caught up to it’s parent company, but has sped right past mom and dad to capture the attention of an even broader audience.

Instagram ad placement is also increasing, reaching 43% of dollars spent with the company in March 2018. This means that out of all the ads businesses placed on Facebook and Instagram, almost HALF were on Instagram.

So what has made Instagram the go-to location for marketers?

The answer is  simple – Instagram engagement.

Instagram might not have the biggest audience size (in terms of monthly users) or highest activity volume (in terms of daily posts), but it is the biggest major interactions driver for businesses.

According to Instagram, 80% of users say they follow at least one business on the app, with 60% hearing about a product or service through their feed. As of March 2017, over 120 million Instagram users visited a website, got directions, called a business, emailed or direct messaged a business.

More importantly, at least 30% of Instagram users have purchased a product or service they first discovered on Instagram.

Every one of these activities shows a level of interest, so in many ways, these Instagram “interactors” should be considered as prospective patients.

 

How Important is Video in My Marketing Mix?

If you want to be found, it’s becoming the MOST important part.

Video, and especially using it on YouTube, is one of the biggest topics we talk to clients about.  Some people love the idea, a larger group would rather avoid it, and many just don’t see the point.  They ask, “How does having videos actually help my practice?”  We’d like to share some data to show just how relevant video is to ANY marketing strategy.

Alphabet, the parent company of Google and YouTube, released some interesting stats last month.

There are more than 66,000 Google searches every second throughout the world. That’s a whole lot of searching. Can you guess how many YouTube Videos are watched every second? Even more – 74,000.  In addition to that being a HUGE number, here’s how that translates to engagement:

  • Video keeps them on your site longer. The average user spends 88% more time on a website with video. (Source: Mist Media)
  • Video inspires action. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewer)
  • Video sparks interest. About 46% of people say they’d be more likely to seek out information about a service after seeing it in an online video. (Source: Eloqua)
  • Video improves your ranking. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google SEO. (Source: Mist Media)

Tackling your first videos may seem daunting, but once you get a few “in the can” you and your team will find that you really are natural movie stars!

If you need help with your marketing or more information about how to handle producing, posting and tagging our videos, contact us at WorkingCat.  Better business together – it’s what we do.

 

Welcome to the Blog

Hello, Dental Friends!

Welcome to WorkingCat’s blog.  This space will provide tips and thoughts about effectively marketing your dental practice.  I’ll be posting here weekly, just like I tell my amazing clients to do.  Just like those amazing clients, I may miss a week now and then, so don’t panic if you don’t see something. Some things you can expect to read:

  • Tips for using Social Media
  • Becoming a YouTube star
  • How to write Blogs that get found and read

To make sure you don’t miss a single thing, click on that “Subscribe” box over there on the right.

Then you’ll get an email notification each time there’s a new blog post.

Let’s be better together!