Spring Cleaning Your Social Feeds

Clear Away the Hurdles and Get Marketing

Spring flowers
It may have started a month ago, but it really feels like it now

Spring is very much in bloom here in New York.  I notice that as the daylight hours grow longer I am so much more productive.  That said, I am THE WORST procrastinator – especially when there are so many distractions literally growing outside my window.

This is when I most need to take my own advice.  I spend hours each week teaching offices about the benefits of having a plan for their social marketing. Having a calendar that spells out your plan for each month and quarter means that we don’t get to April 30th and say, “Oh shoot!  I haven’t posted all month!”

Spring (Q3 specifically) is a great time to clear out the cobwebs and get that calendar sorted out. There are so many things to focus on:

spring flowers
I just love this quote
  • Easter
  • Mothers Day
  • Fathers Day
  • Weddings
  • Graduations

April alone gives us Hygienist’s Week and Administrative Professionals Day. (You Docs and CDA’s got March)

Besides the obvious days that salute our teams, Spring has great events to which we can tie our services. Weddings are great opportunities for cosmetic services – and remember, it’s not just the bride who wants to look great.  This is a great time of year to promote whitening, so as you plan your posts remember to include your services among the fun.  Make at least one blog post this quarter about whitening.  Have whoever in your practice teaches your patients how to load their trays make a video about it for YouTube.  Then make sure to link to that blog and video on your social platforms.  This ensures consistent messaging and that no matter where patients interact with you, they will hear what you have to say.  Think about what other services you offer that fit this model, and add those to your calendar.  Tidying up your plan truly does make it easier.

Remember, having a plan is the first step toward being successful.

To learn more about managing your social marketing, click on “Talk” to connect with us here at Working Cat.

How Important is Video in My Marketing Mix?

If you want to be found, it’s becoming the MOST important part.

Video, and especially using it on YouTube, is one of the biggest topics we talk to clients about.  Some people love the idea, a larger group would rather avoid it, and many just don’t see the point.  They ask, “How does having videos actually help my practice?”  We’d like to share some data to show just how relevant video is to ANY marketing strategy.

Alphabet, the parent company of Google and YouTube, released some interesting stats last month.

There are more than 66,000 Google searches every second throughout the world. That’s a whole lot of searching. Can you guess how many YouTube Videos are watched every second? Even more – 74,000.  In addition to that being a HUGE number, here’s how that translates to engagement:

  • Video keeps them on your site longer. The average user spends 88% more time on a website with video. (Source: Mist Media)
  • Video inspires action. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewer)
  • Video sparks interest. About 46% of people say they’d be more likely to seek out information about a service after seeing it in an online video. (Source: Eloqua)
  • Video improves your ranking. Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google SEO. (Source: Mist Media)

Tackling your first videos may seem daunting, but once you get a few “in the can” you and your team will find that you really are natural movie stars!

If you need help with your marketing or more information about how to handle producing, posting and tagging our videos, contact us at WorkingCat.  Better business together – it’s what we do.