Guess who’s turning 40.
For years I have asked clients and course attendees to describe their perfect patient. Besides, “one who pays”, the biggest qualifier is age. Typically practices are looking for someone between 35 and 55, which makes sense – someone who likely needs work and can pay for it. Well guess what: that now includes a demographic we used to ignore as “too young” – Millennials!!
That’s right, defined as being born from 1980 to 1994, next year the oldest ones turn 40! That means they are already our “ideal” patients, we just haven’t been marketing to them.
Let’s talk about what makes these folks, who I prefer to call Digital Natives, different from the prior generations.
I assume that if you’re reading this article you have already added digital and social marketing to your practice. Let’s make sure that what you’re doing in those paces speaks to these folks.
- 90% state that they trust recommendations over claims made by a business – How do your reviews look? Do you have more than 30? They need user generated “proof”
- They are 3 times more likely to be influenced by blogs and social media sites – Are you keeping these up to date?
- They make up 37% of adult consumers – this makes them a HUGE buying block!
It may seem crazy to still have to say this in 2019, but make sure your website is responsive across all devices and operating systems. Just because it looks good on YOUR iPhone, doesn’t mean it looks good on THEIR newer and way cooler Google Pixel. And if they can’t see who you are and what you’re about on their favorite device (checked an average of 43 times per day), they’re never going to come see you.
Once they do call – or text if you’re set up for that – get them in quickly. They’re busy and used to “now”. Remember that if they found you on line, and you can’t accommodate them, they’re one click away from finding your competition.
Still think you don’t need to worry about them? Here’s the most compelling argument yet: They spend. In fact, it is estimated they will spend 1.4 trillion (with a T!) a year by 2020.
That’s one big 40th birthday bash!
To learn more about digital marketing and how to use the internet to advance your practice, click on “Talk”. We’d love to hear from you.