I started working with my first dental practice in 1993, and although those two little old men are long retired, I learned some important things while I was there:
- Hygienists love to educate. (Thank you, Lynn, I can still mount a full mouth series, though thanks to advances in technology, I no longer need to.)
- Patients come in all shapes and sizes, colors and creeds – but they all share the same concerns: Will it hurt? How much will I cost? Do I feel welcome in your practice?
- Doctors may be brilliant clinicians, but most become deer in the headlights when we talk about business – especially marketing
In the years since then I have been fortunate enough to move through the dental industry, first as a sales professional, and later as the head of sales and marketing teams at some very well-known companies. I’ve worked with dental product companies, two patient finance groups and one of the first Google partners to specialize in Dentistry.
Through every one of those ventures, those first lessons held true:
- Educate them
- Honestly address their concerns
- Don’t be afraid
I am thrilled that I get to spend my working days at the intersection of these two ever-changing, and rapidly advancing industries.
Dental + Marketing
I look forward to sharing those lessons with you.